Crystals can beautify your space, make a gift for a hard-to-shop-for friend, clarify your intentions, and are also a crucial part of your self-care routine. But why do they work?
We believe that the reasons crystals work is because of their aesthetics, physical presence, and your knowledge about their history. We believe that your mind’s ability to affect and heal itself and your physical body, is much greater and more powerful than many give it credit for. For example, if you slip a crystal into the bag of an unwitting stranger, and they never realize they have it, it’s not going to have any effect on them. However, if you are present, enjoy the aesthetic experience of gazing at and touching it, with knowledge about the history, and implications of the crystal, then it can be a very beneficial experience to own one and have it in your home. We feel the reason crystals work is because of the placebo effect, and that the placebo effect is one of the most powerful understudied phenomena in the scientific world.
The gold standard for a double blind medical trial for a new drug is to test the drug under question, as well as an identically appearing drug with zero active ingredients, the placebo. To win approval, the drug has to show that it is significantly more effective than the placebo. A curious phenomenon has started to appear in studies of new drugs, particularly psychological drugs and pain drugs - where both the drug under question AND the placebo have shown to be significantly effective. The placebo effect has actually increased significantly over the past few years. This is a big problem for pharmaceutical companies, who have problems getting their expensive drugs approved. However, for those of us who are interested in self-care without any side effects, this is actually a positive sign. There has been growing interest in the scientific community about why this is the case, and the most effective way to use placebos in healing.
It’s not just crystals that can serve as powerful placebos; there have been various studies about how taking a walk in the forest or going to an art museum can help lower your blood pressure. In general, surrounding yourself with beauty is healthy. Creating intentions around crystals, by collecting or sharing these aesthetically beautiful gems can harness the power of your own mind.
How does setting intentions differ from setting goals?
We love ourselves a good goal setting session. Goal setting has helped us keep ourselves accountable to, for example, launch our crystal brand in 2019, rather than succumb to our inclination to keep tinkering with it forever, and never getting off the ground.